June E. Nylen Cancer Center
News Release
September 8, 2008
Ponca Rodeo Association raised $1,000 to benefit the June E. Nylen Cancer Center

The Ponca Rodeo Association raised $1,000 to benefit the June E. Nylen Cancer Center when the association hosted “The Days of ’56 PRCA Rodeo” which was held June 27th and 28th, 2008. This was an opportunity for Siouxland residents to enjoy the rodeo, hang out with family and friends while supporting the Cancer Center.

“After my sister and I researched the Wrangler promotion “Tough Enough to Wear Pink”, we realized that cancer touches everyone and it was a wonderful way for our committee and the fans that attend our event to show support” says Lori Arbuthnot, Coordinator of Tough Enough to Wear Pink Committee. “Another thing we liked about the promotion is that all money stays right here in Siouxland.”

“This is the second year that the Ponca Rodeo has chosen the June E. Nylen Cancer Center as a beneficiary,” said Pat Hubbard, Director of Fund Development. “We look forward to a long partnership with the Ponca Rodeo Association.”

Money raised helps support programs such as: Patient Assistance Fund which helps ease the hardship of families who have exhausted their financial resources yet are ineligible for public assistance; and the Community Outreach Support and Education Program which offers classes and programs to the community on reducing, preventing or coping with cancer.

Wrangler, a sponsor of pro rodeo started the “Tough Enough to Wear Pink” campaign as way to involve the sport of rodeo by supporting breast cancer awareness and giving back to local communities. The contestants wear pink and the audience is encouraged to as well. Each local rodeo is able to choose their charity. Last year over 1 million dollars was raised nationally by Wrangler’s promotion of this campaign.

All of the ‘Tough Enough To Wear Pink’ proceeds are donated to the June E Nylen Cancer Center in Sioux City, Iowa.